No summary judgment on the geographic scope of an unregistered trademark
June 10th, 2010Optimal Pets, Inc. v. Nutri-Vet, LLC et al., 2010 U.S. Dist. LEXIS 55774 (C.D. Cal. 2010)
Plaintiff started selling “Optimal Pet” pet vitamins in 2004. Plaintiff never registered the mark but used it continuously and as of December 2008, had sold $35,000 worth of product in 34 states. In 2008, defendants began selling pet vitamins under the name “Optimal Pets.” Defendant applied for registration of “Optimal Pets” for pet viatamins in May 2008.
Plaintiff opposed registration and the lawsuit ensued. Defendant filed for summary judgment on the grounds that plaintiff “‘cannot establish market recognition or market penetration sufficient to establiosh enforceable… trademark rights [in the name “Optimal Pets”] either nationally or in any specific geographical area.’” (Pages 3-4) The court held that while the gross ssales may be low, there is evidence that OPI’s Optimal Pets products were at least some sales in 34 states and it was regularly sold in at least 14 stores in at least 2 states. As such the court could not grant summary judgment.
The court also denied summary judgment on defendant’s good faith adoption, based on facts that could support plaintiff’s argument that defendants knew of plaintiff’s prior use and denied summary judgment on likelihood of confusion as the marks were identical and used to sell virutally identical products.
