Fiji Water Co., LLC v. Fiji Mineral Water USA, LLC, 741 F.Supp.2d 1165 (C.D. Cal, 2010)
The plaintiff (the company behind the well known Fiji Water) sued defendant for trade dress infringement based on their competing water, also bottled in Fiji. Defendant, who had sold its water under another name in a different style of packaging prior to joining the US market, recently adopted a blue, square bottle, with transparent labeling similar to that used by Plaintiff. Plaintiff, who has received design awards for its packaging, sought a preliminary injunction. After doing a detailed analysis of the packaging and its aesthetic rather than utilitarian properties, the court granted the injunction.