Trademark Law Briefs

a summary of recent 9th Circuit trademark decisions

Archive for the ‘secondary meaning’ Category

« Older Entries

Court rules firm may have committed malicious prosecution by arguing trademark rights in Princess Diana name

Thursday, May 20th, 2010

Franklin Mint Company v. Manatt, Phelps & Phillips, LLP (2010) 184 Cal.App.4th 313

Court of Appeal says that the defendant lawfirm’s claims based on trademark rights in the name Princess Diana lacked probable cause under a malicious prosecution anaylsis because her name is so clearly descriptively associated with her as a person that the lawfirm should never have argued her name acted as a trademark for her charitable services.

(more…)

Tags: celebrity trademarks, malicious prosecution
Posted in California law, Validity of Mark, secondary meaning | No Comments »

Section 2(f) secondary meaning presumption doesn’t apply to unregistered mark

Friday, January 29th, 2010

Sand Hill Advisors, LLC v. San Hill Advisors, LLC 2010 U.S. Dist. LEXIS 5935 (N.D. Cal. 2010.)

Plaintiff, Sand Hill Advisors, LLC (registered in DE) offer wealth management services in the Silicon Valley area and have an office on Sand Hill Road, a road known for venture capitalists.  Defendant, Sand Hill Advisors, LLC (registered in CA) purchase real estate on behalf of the owners, Sandell and Hill.

Plaintiff filed suit for trademark infringement against Defendant when Plaintiff could not register as a foreign LLC in California.  The court granted defendant’s motion for summary judgment on the grounds that Sand Hill Advisors, as used by plaintiff, was geographically descriptive. (more…)

Posted in likelihood of confusion, secondary meaning | No Comments »

No Preliminary Injunction for Alleged Burrito Trade Dress Infringement

Tuesday, November 17th, 2009

Ruiz Food Products v. Camino Real Foods, Inc., 2009 US Dist. LEXIS 105941 (E.D. Cal. 2009)

Plaintiff alleged that Defendant’s new packaging for burritos (sold in multi-burrito packages) infringed on its trade dress.  Plaintiff filed for a preliminary injunction.  The court compared the packaging in question and determined that a preliminary injunction was not warranted but invited Plaintiff to refile the motion if it discovered evidence of actual confusion or evidence of a higher the degree of care in purchasing of Mexican food. (more…)

Posted in Factual Analysis, Functionality, secondary meaning, trade dress | No Comments »

MERS gets preliminary injunction against corporations with same name

Monday, September 28th, 2009

Mortgage Electronic Registration Systems, Inc. v. Brosnan et al., 2009 U.S. Dist. LEXIS 87596 (N.D. Cal. 2009)

Defendants set up corporations in California and elsewhere using a name nearly identical to Mortgage Electronic Registration Systems, Inc. (MERS).  After receiving service intended for MERS, defendants contacted MERS offering to send the legal documents on in exchange for fees.  MERS sought a preliminary injunction based on trademark infringement.

(more…)

Posted in Factual Analysis, likelihood of confusion, secondary meaning | No Comments »

Fair booth sales do not equal secondary meaning

Wednesday, September 23rd, 2009

Art Attacks Ink, LLC v. MGA Entertainment Inc., 2009 U.S.App. LEXIS 20757 (9th Cir. 2009)

Plaintiff produces airbrushed shirts featuring the Spoiled Brats “cartoonish, predominantly femal characters with oversized eyes, disproportionately large heads and feet, makeup, and bare midriffs.”  Plaintiff sued Defendant, the manufacturer of the Bratz dolls featuring heavy makeup, overzied eyes, heads, and feet and bare midriffs, for trademark infringement, trade dress, and copyright.  The jury ruled for Defendant on trademark infringement but could not reach a verdict on the other issues.  Defendant moved for a judgment as a matter of law under Federal Rule 50(b). (more…)

Posted in secondary meaning, trade dress | No Comments »

« Older Entries
    Avatar Legal
  • You are currently browsing the archives for the secondary meaning category.

  • Pages

    • About Avatar Legal, PC
    • about the author
  • Archives

    • September 2010
    • August 2010
    • July 2010
    • June 2010
    • May 2010
    • April 2010
    • March 2010
    • February 2010
    • January 2010
    • December 2009
    • November 2009
    • October 2009
    • September 2009
    • August 2009
    • March 2009
    • February 2009
    • July 2008
    • June 2008
    • May 2008
    • January 2008
    • December 2007
    • November 2007
  • Categories

    • attorneys fees (7)
    • California law (10)
    • Cancellation (2)
    • Conflict of Interest (1)
    • consumer surveys (1)
    • Counterfeiting (7)
    • Cybersquatting (3)
    • Declaratory Action (2)
    • default judgment (6)
    • descriptive/suggestive (1)
    • dilution (3)
    • Discovery (4)
    • Distinctive (1)
    • Factual Analysis (6)
    • False Endorsement (2)
    • First Amendment (4)
    • First Sale (1)
    • Forum/Venue (2)
    • Functionality (3)
    • Genericism (4)
    • Injunction (5)
    • intent to use (1)
    • Jurisdiction (4)
    • Laches (5)
    • Licensing (4)
    • likelihood of confusion (10)
    • Procedure (6)
    • secondary meaning (6)
    • statutory damages (3)
    • trade dress (3)
    • Uncategorized (10)
    • Use (1)
    • Validity of Mark (4)

  • Syndication

    • RSS Feed
    • RSS
    • Atom
    • Comments RSS

Trademark Law Briefs is proudly powered by WordPress
Entries (RSS) and Comments (RSS).